To ensure the success of your company, you need to take some basic steps to ensure that you have the right people to work on your website to drive potential leads and make marketing plans. Think of an SEO company as an extension of your own brand. You will want to make sure they are perfect not only based on experience but also consider that you will be communicating with them from time to time and you will want to find a team that you meet well, too.
How to choose an SEO company
Here are seven things you need to consider before thinking about your next SEO company:
- Specialties and services
- Reviews and references
- Portfolio and case studies
- Experience and culture
- Follow and sign up
- Agreements and prices
- Schedule an interview
Now, let’s dive a little into each of these things and provide you with questions to ask during your first interview with SEO Sydney company representatives.
- Focus on company skills and responsibilities
When hiring an SEO company, look at their website and see if they want to specialize in any industry, area or line of work. They can share what you can expect with each service and article issue. Also look at their awards and credentials that can support their skills. Questions to ask:
- Do you work in any service, area or industry?
- Do you offer more than just SEO?
- View references and reviews
It is important to look at the SEO company in the past, because, as it is a standalone service, the customer may be disappointed with everything that is said and done.
You can browse search websites like Google and Facebook, and portfolios of digital websites such as Design Rush, Clutch, and UpCity for reviews and much more on SEO companies you are considering. You can even find another competitor!
Another important step in the search process when buying an SEO company is to collect references. Find out about websites they have worked for before, and write about them. Do your homework and call a few of your former clients to make sure you are given enough information.
Do not forget to ask these customers for first-hand proof of old SEO services. This proper enthusiasm goes a long way in giving you peace of mind when hiring an SEO company to work for your business.
- Dive into their portfolio and case studies
When hiring an SEO company, look at the realities of what they have done for other customers. By looking at their portfolio and case studies, you can often gain an understanding of their performance and what types of results are acceptable to their clients.
if not available on their website. This allows you to track and view real-life examples of what you are being offered. It gives you a concrete and visual idea of what you can expect from an SEO campaign. Questions to ask:
- Can you post a few lessons that strengthen your services, especially with our business?
- What if I want to increase PPC or social media services in a few months?
- Research the team and company trends
This can be one of the most important factors when it comes to choosing an SEO company. LinkedIn may be your on-the-go store to gather this information, but it is a good idea to look to their management team and members of the SEO team to learn more about their own. Chances are that you may be connected to someone who works there and you can reach out to them to get more information about the company.
Ethics and honesty are key to choosing your digital marketing team. If forward employees do not have a strong grip on the company’s spirit, or if they are removed from the company’s brand, it is not possible for them to dedicate themselves to the model customer service.
Be aware that SEO companies can be formed differently. As an example at Thrive, we provide SEO expertise to each client and that person acts as a project manager and SEO expert to prevent any confusion and confusion by having more than one first contact within the company.
And depending on your value traits, you may be interested in working with a community-based and remunerative team. Alternatively, you can thank the management team that promotes a healthy work-life experience for its employees. Whatever the case, it is important that the people of the SEO company are right for you and your business.
- Follow them on social media accounts and read their posts
Take the time to follow them on Facebook and LinkedIn. This gives you a sense of what they are talking about because blogs and social media often bring out the less formal tone of the business. You can also learn their experience and basics by exploring what they are putting out.
One thing to note about the audience or followers of an organization is often the others in the marketing and marketing industry. So, do not be surprised if you do not feel like it is written for you.